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2016 Mobile Ad Summit
Friday
, 
September 
27
 at 
7:00pm
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7 Flower Traditions Around the World
Friday
, 
September 
27
 at 
7:00pm
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The mobile advertising revolution is here.

As flowers have been cultivated for a long time now, cultural traditions and their meanings are closely entwined. Floral arrangements have different connotations all over the world, from the arid African plains to the lush Asian meadows. Join us today as we travel to seven diverse regions of the world to explore a variety of flower-related traditions!2

 


Flower Traditions
There are a number of customs associated with giving flowers, and each country has its own understanding of each flower’s meaning under particular circumstances. Thus, proceed with caution when deciding to send a floral arrangement while travelling abroad: with an incorrect arrangement, you may easily get in an embarrassing situation.

 


Flower Symbolism
The most common flowers are the same in most countries, so roses, peonies and orchids are the best options to please any recipient. Orchids are known to represent beauty and allure around the world and would make a great gift in almost any part of the world. To make sure orchids reach the recipient in perfect condition, it is recommended to order their delivery (rather than transporting the flowers yourself). London, with its high quality flower delivery services like Flowwow, is the perfect place to send orchids as a gift.

 

 


In South Africa, Flowers are a Must for Christmas
This December festivity, which is normally associated with cold weather, is observed differently in South Africa's dry plains because of the intense heat. Christmas is a crucial time for flowers since they are given as presents and used as colourful decorations. Home decorations in South-African neighbourhoods often include delicate hydrangeas, which bloom at this time of year.

 


In Mexico, Celebrate Life with Marigolds
The sun-like marigolds, an essential element of the Day of the Dead (Dia de Los Muertos), are a staple for the celebration of this vibrant Mexican holiday that contrasts life and death in a joyful way. Don't be shocked when you see the streets of Mexico covered in countless amounts of these flowers since, as is the custom, the vibrant colours and delicious fragrance guide the spirits to their homes.

 


In Brazil, Flowers are a ‘Woman Thing’
Brazil is the only country in the world where flowers are always a wonderful present. Brazil is also known for countless festivals and carnivals held there. When visiting a family's home, it is good manners to bring a bouquet of gerberas for the lady of the house to show your appreciation for her hospitality. This overpowering love is reflected in everyday customs in Brazil. Naturally, floral arrangements are frequently given to women on special occasions and holidays. The more colour, the better!

 


In Russia, count your roses
A bouquet of ten roses is typically considered to mean ‘Be mine’ in most countries. In Russia, however, it would suggest something very different because bouquets with an even number of flowers mean sympathy for a grieving family. Therefore, always pick an odd number of stems when purchasing a bouquet as a surprise or holiday gift.

 


In Asia, Avoid Pot Plants
Asia is notorious for having cultures where people do not view potted plants as appropriate gifts. Although many cultures would disagree, when in Rome, do as the Romans do and stop thinking of potted flowers as the perfect housewarming gift. Use modest bouquets of flowers in baskets or boxes as an alternative.

 


In China, Look for the Lucky Bamboo. 
A revered emblem of luck, wealth, and financial security, the bamboo is adored by the Chinese people. The Lucky bamboo is perhaps everyone’s favourite: it makes a standalone present or can be given in combination with charms and ribbons to increase its symbolic meaning. It is even possible to embellish the lucky bamboo with peanuts, which traditionally stand for ongoing growth and a long, healthy life.

 


In Japan, remember the day of the cherry blossom. 
In Japan, the sakura, or cherry blossom, is the star of springtime. The spring mood finally starts to take hold when the trees bloom with delicate rose-coloured flowers. Sending flowers to your loved ones and taking advantage of the nice weather are especially appropriate at this time of year. Consult Hanakotoba, a special flower language preferred by the Japanese, for better understanding of the significance of various sakura species.

 


Speakers

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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